Sander Digital MarketingCONTRACTOR MARKETING
Marketing for General Contractors & Remodelers: Win Bigger Projects Online
Flat-rate marketing for contractors that brings in more calls and qualified estimate requests: galleries that prove your work, forms that screen out tire-kickers, and follow-up that stays with homeowners until they’re ready to sign.
OVERVIEW
Why contractor marketing is different
A kitchen remodel, an addition, or a whole-home renovation is one of the biggest checks a homeowner will ever write. They don’t hire the first contractor they find. They compare portfolios, read reviews, check licenses, collect several estimates, and often take weeks or months to decide. Marketing for contractors has to work across that whole stretch, not just the first click. General contracting and remodeling are among the industries we serve, and this page builds on our guide to home service marketing.
- High ticket, long decisions. A remodel can sit in “thinking about it” for months. The contractor who stays in touch usually wins.
- Proof beats promises. The FTC’s advice on avoiding home improvement scams tells homeowners to hire only licensed, insured contractors, read reviews, and get multiple written estimates. Your website should show your license, insurance, reviews, and real projects up front.
- Lead quality matters more than volume. Ten small “can you fix my door” requests don’t add up to one qualified kitchen. Marketing should attract the projects you want and screen out the rest.
Homeowners want to see how you work, not just the finished photos
FREE AUDIT
See which projects you're missing online
A quick read on what’s working, what’s missing, and what to fix first.
THE PROBLEMS
Where contractors lose projects
These gaps show up in most contractor accounts we review:
No real portfolio
The best projects live on a phone or a Facebook album, not on project pages that rank.
Generic contact forms
“Name, email, message” gives you no budget, timeline, or scope, so every lead needs a call to find out it’s not a fit.
One-and-done follow-up
An estimate goes out, nobody follows up, and the homeowner signs with someone who did.
No trust signals
License number, insurance, memberships, and warranty terms are buried or missing.
Ads with no landing page
Paid clicks land on the home page instead of a page built for that project type.
WHAT WE DO
What we do for contractors and remodelers
Project galleries and case pages
Each signature project type (kitchens, bathrooms, additions, basements, whole-home) gets its own page with real before-and-after photos, the scope, and what the homeowner wanted. Our guide to service page SEO shows how each page is built.
Estimate forms that qualify
We add a few short questions to your estimate form: project type, rough budget range, timeline, and location. You see which leads are ready and which need nurturing, before you drive out. Every form and call is tracked so you know what’s working. This is part of Lead Generation.
Trust signals everywhere
License and insurance details, memberships in groups like NARI or your local NAHB home builders association (only if you’re a member), warranty terms, and reviews show up on every key page and your Google Business Profile, with the right primary category.
Search and Meta ads for remodels
Search ads catch homeowners who are already looking for a remodeler. Meta ads put your best projects in front of homeowners in your area while they’re still dreaming. Every campaign points to a page built for that project. See our guide to Google Ads landing pages. General contractor and kitchen and bathroom remodeling are also eligible for Google Local Services Ads in many areas. Campaigns are managed under Paid Advertising.
Nurture for 30–90 day decisions
Homeowners who aren’t ready yet get a simple sequence: a project gallery, a “what to expect” guide, a check-in on timing. See email follow-up for local businesses. And because decisions span many touches, we measure across channels with multi-channel attribution.
Track every estimate request back to the ad, page, or search that started it
THE DECISION TIMELINE
The decision timeline
| Stage | What the homeowner is doing | What we put in front of them |
|---|---|---|
| Dreaming | Browsing ideas, saving photos | Meta ads with real projects, gallery pages |
| Researching | Comparing contractors, reading reviews | Project pages, reviews, license and insurance details |
| Getting estimates | Filling in forms, taking calls | Qualifying estimate form, fast response |
| Deciding | Weighing bids, waiting on timing | Follow-up emails, check-ins, references on request |
PAID ADS
See how we run ads for remodelers
Tracking-first campaigns scoped to your services, area, and cost-per-customer targets.
PACKAGES
Package fit
Paid Ads Management, $500/mo per platform or 10% of ad spend (whichever is greater)
for contractors who need more estimate requests now.
Local SEO Essentials, $750/mo
Business Profile care, 2 new pages or up to 3 refreshes per month, citations, and call tracking.
Local Growth Engine, $1,250/mo
Local SEO plus one ad platform, estimate follow-up workflows, and attribution. A common fit for remodelers with long sales cycles.
Custom Lead Funnels, from $2,500
several platforms, multiple service areas, or design-build firms with bigger programs.
Ad spend is separate and paid to the platform. There’s a $500 one-time setup, waived with a 6-month agreement or if you already have the setup tools. Compare everything on Pricing.
NEXT STEP
Start winning bigger projects online
Tell us about your business and goals–we’ll map a plan to get more calls and leads. We’ll send your audit within 1 business day.
FAQ
Contractor marketing questions
How much does marketing for contractors cost?
With us, management fees run from $500/mo for one ad platform to $1,250/mo for the full Local Growth Engine, plus ad spend. The right ad budget depends on your market and the project sizes you want. We’ll recommend a starting budget in your audit.
How do I get better-quality remodeling leads?
Show the projects you want more of, add a few qualifying questions to your estimate form, and point ads at pages built for those project types. Then follow up until the homeowner decides.
Should contractors use Meta (Facebook and Instagram) ads?
Often, yes, for remodels. Meta is good at showing your best work to homeowners before they start searching. Search ads then catch them when they’re ready to compare.
Do you buy or resell contractor leads?
No. We build your own channels (your Business Profile, website, and ad accounts in your business’s name) so the leads are exclusive to you.
Do you work with contractors anywhere in the U.S.?
Yes. Everything we do is managed remotely, so we work with general contractors and remodelers nationwide.
Want to do some of it yourself? Start with our local SEO guide for small businesses. Running a different trade? See roofing, landscaping, and electrician marketing.