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Sander Digital Marketing

Starter sites from $1,500 · Care from $79 / month

WordPress Website Design & Care

A website that gets the call, not just compliments.

Fast, mobile-first WordPress sites for local businesses. Built to rank, built to convert, and kept running after launch.

Business owner typing on a laptop on a workbench surrounded by hammers, a tape measure, and hand tools

WHO IT'S FOR

Built for businesses customers find on their phone.

Plumbers, HVAC companies, roofers, electricians, and other brick-and-mortar and service-area businesses. If your current site is slow, out of date, hard to edit, or doesn’t tell you where your calls come from, this is for you.
  • You don’t have a site yet, or you’ve outgrown a template you set up years ago.
  • You run ads or SEO and need pages that actually turn visitors into calls and form leads.
  • You want one person accountable for the site, not a freelancer who disappeared after launch.
We build on WordPress only. You get a platform you own, that any developer can work on, with no locked-in proprietary builder.
Laptop showing website analytics and page layout work

STARTER SITE · $1,500–$2,500

What's in a Starter site

Everything a local business needs. Nothing it doesn’t. Starter sites are $1,500–$2,500 for around 5 pages. Price depends on page count, content, and how much copy we write for you.

Core pages

Home, Services, About, Contact, plus one service or service-area page (around 5 total).

Mobile-first design

Clear calls to action on every page and a click-to-call button where it matters.

Conversion-ready contact form

With email notifications to you.

Speed and basics done right

Caching, compressed images, SSL, clean page structure.

On-page SEO foundation

Titles, meta descriptions, headings, and local business details set up so Google understands who you are and where you work. See how this ties in with Local SEO.

Tracking from day one

GA4 with call and form conversion events, so you know which pages produce leads.

Google Business Profile link-up

Your site and profile point at each other with matching name, address, and phone. More on that in our Google Business Profile checklist.

Training

A short walkthrough so you can edit text and photos yourself.

Want the pages to rank, not just exist? Read how to write service pages that rank and why service-area pages matter.

Ready for a site that brings in work?

Tell us about your current site and we’ll send a straight quote for a new build.

CUSTOM · FROM $3,000

Custom builds & ecommerce, from $3,000

Bigger site? Online store? We’ll scope it. Multi-location businesses, larger service catalogs, booking or quote tools, and WooCommerce stores are quoted separately, from $3,000. You get a written scope and a fixed quote before any work starts. Typical custom work includes:
  • Multi-location or large service-area page sets
  • Landing pages built for Google Ads and Local Services Ads campaigns
  • Online booking, quote requests, or CRM integration
  • WooCommerce stores: products, payments, shipping, and tax setup

CARE PLANS

Launch is day one. Care keeps it working.

WordPress needs updates, backups, and security watching. Skip them and sites break or get hacked. Our Care plans handle it all for a flat monthly rate, and basic website care is free for all SEO clients.

Basic Care — $79/mo

  • Managed hosting included, or we manage your existing host
  • Update management (WordPress core, theme, plugins)
  • Regular backups with restore if something breaks
  • Security monitoring and malware protection
  • Uptime monitoring, so we know when your site is down

Basic website care is free for all SEO clients (Local SEO Essentials and the Local Growth Engine).

Pro Care — $149/mo

  • Everything in Basic Care
  • 1 hour of edits per month (text, photos, small page changes)
  • Speed tuning to keep pages loading fast
  • Monthly report in plain English

Full package details are on the Pricing page.

FAQ

Frequently asked questions

Yes. Care can include managed hosting, or we can manage your existing host. Either way, updates, backups, and security are handled for you.

Typically 3–5 weeks from kickoff, depending mostly on how quickly we get your content, photos, and feedback. Custom builds and stores get a timeline in their written scope.

You do. You buy the domain and own it and the site in your name, and we build on it. It’s standard WordPress, so you can move it to another host or developer at any time.

Small changes we can make within your monthly hour: updating text, swapping photos, adding a team member or review, changing hours, or adding a simple page from an existing layout. New page designs, new features, or larger rebuilds are quoted separately.

Yes. There’s no onboarding fee to put a site on Care if it runs on a typical platform such as WordPress, Shopify, Wix, Squarespace, or similar. Unusual platforms are quoted case by case.

It isn’t required, but an unmaintained WordPress site falls behind on updates fast. Care is the simplest way to keep it secure and fast without thinking about it. Basic website care is free for all SEO clients.