ABOUT

Marketing for owners who'd rather be running their business.

You shouldn’t need a marketing degree to get customers. Tracking-first SEO and ads, flat-rate pricing, and reports in plain English. Sacramento-based, working nationwide.

Meet Dean Sander

Founder, Sander Digital Marketing

I fell into marketing while freelancing as a web developer in college. After every site I built, clients asked the same question: "now how do I get people to my website?" Answering it turned into a career of over 10 years across SEO, PPC, and paid social.

Before starting Sander Digital Marketing, I ran strategy and implementation for dozens of clients at a time at a Bay Area agency, across home services, healthcare and ecomm, including brands like Anchor Health and Lyft. Today I'm at a world-leading fitness manufacturer and distributor, where I run the digital marketing, I'm hands-on in SEO for our 4 online stores, and I manage over $100k a month in ad spend at a 20x ROAS or better.

I'm based in the Sacramento area and work with local small businesses of every kind, from shops, restaurants and clinics to salons, home service companies and online stores, where a ringing phone or a new customer is the whole game. My approach is tracking-first: every dollar is tied to calls and form leads and reported monthly in plain English.

What clients and colleagues say

…technical SEO skills are second to none… expertise consistently delivered outstanding results for our clients.

Jon Sooy

CEO and Founder, Zen 9 Marketing

…proficiency in turning plans into successful outcomes made a significant difference in our projects, driving growth and improving our efficiency.

Bree Parkitny

Content, SEO & Marketing Strategy

I was astonished by [the] understanding of Digital Marketing and particularly… editing and website creation.

Heather Villagrana

Founder & Marketing Strategist

Very responsive great ideas and even quoted me 200$ lower than other people and still have me the quality of the work I wanted!!

Anthony L.

Infinity Pressure Washing

Built an awesome website for my daycare business and did SEO work that is already generating inquires which is turning into business. I couldn't be happier!

Jessica S.

Happy Home Daycare

OUR STORY

Built for the gap every local owner falls into.

Too expensive: agencies that bill you for bloated reports that never move the phone.
Too cheap: freelancers who can’t get the tracking right.
The third option: senior-level strategy and hands-on technical work, in flat-rate packages a small business can actually buy.
Tracking first, always: if we can’t measure it, we don’t sell it.

OUR APPROACH

Show up first. Answer fast. Do great work. We handle the first two.

Local businesses win by being visible when it counts and responding before the competitor does. Our job is the system behind that: the rankings, the ads, the follow-up, and the tracking that proves it worked — reported monthly in plain English.

Grounded in data.

Every optimization is grounded in search intent, conversion data, and clean tracking.

Details, end to end.

From analytics and site work to ad copy and lead funnels—we own the details end to end.

No vanity metrics.

Dashboards and reports tied to call volume, form leads, and return on ad spend—not vanity metrics. We never buy or resell leads; every lead is yours.

Built around real customers.

Campaigns built around how real customers search, compare reviews, and decide, whether they’re booking a repair, a table, an appointment, or buying online.

WHO WE HELP

For businesses that win on trust, speed, and reviews.

If customers find you on Google and then call, book, walk in, or buy, we can help.

Running a trade? See HVAC, plumbing, roofing, and electrician marketing.

Shops & restaurants

Keep your listing, hours, and reviews sharp so nearby customers pick you.

Clinics, salons & studios

Easy booking, quick follow-up, and regulars who come back.

Trades, auto & online stores

Show up when the need is urgent, and see which channel brought each lead or sale.

See industries we serve