Sander Digital MarketingGrowing organic traffic more than 4x for a North Bay HVAC company
A rebuilt website, new service and pillar pages, and an always-on blog grew monthly organic visitors from 5,000 to 22,000.
increase in monthly organic traffic (5,000 to 22,000 visitors a month)
leads per month (estimated)*
*Our estimate: about 1 in 5 visitors was local, and about 10% of those local visitors became leads each month. Not a tracked figure.
The story
Valley Comfort is a family-owned HVAC company in Santa Rosa. It has been Diamond Certified since 2012, holds a 4.7 average rating from 376 verified customer surveys, and has won the Bryant Circle of Champions dealer award two years in a row. It had a strong reputation; it needed more homeowners to find it online.
The goal
Get found by more North Bay homeowners searching for HVAC help and turn that traffic into leads.
The solution
- Rebuilt the website, with a dedicated page for every service plus in-depth pillar pages
- Ran the company's award-winning blog, publishing regular seasonal HVAC guides
- Set up lead nurturing, review generation and retention emails
- Added streaming ads to build local awareness
The results
Monthly organic traffic grew from 5,000 to 22,000 visitors, a 4.4x increase. Based on the share of local visitors and their conversion rate, that works out to roughly 440 leads a month (an estimate, not a tracked number).
When
2021 to March 2025
Where
Santa Rosa, CA, serving Sonoma, Napa, Marin and Placer counties
Services used
Website rebuild, SEO, service and pillar pages, blog, email, streaming ads