Sander Digital MarketingCASE STUDY · B2B / PROFESSIONAL SERVICES
Getting a risk-intelligence firm into Bloomberg Law, Forbes and JD Supra
Podcast marketing and PR built the Riskology podcast to 42+ episodes and earned Infortal placements in Bloomberg Law, Forbes and JD Supra.
42+
Riskology podcast episodes
3
top business and legal outlets: Published in Bloomberg Law · Quoted in Forbes · Featured in JD Supra
The story
Infortal Worldwide is a Silicon Valley due diligence and geopolitical risk firm, founded in 1985.
The goal
Make Infortal and its CEO the trusted names on global business risk.
The solution
- Marketed the Riskology by Infortal podcast on Apple Podcasts and Spotify
- Pitched the CEO as an expert on geopolitical risk
- Supported contributed articles from Infortal's team
The results
The podcast passed 42 episodes. In January 2025 alone:
- Quoted in Forbes: "7 Experts Predict Small Business Trends For 2025" (Jan 6, 2025)
- Published in Bloomberg Law: "Rising Geopolitical Risks and Regulations Test Multinationals," a contributed article by Infortal's Christopher Mason (Jan 15, 2025)
- Featured in JD Supra: "31 Days to a More Effective Compliance Program: Day 22 - Levels of Due Diligence," featuring Candice Tal (Jan 22, 2025)
When
2021 to March 2025
Where
Campbell, CA (Silicon Valley), with clients worldwide
Services used
Podcast marketing, PR, content